The Story Behind Lustra

Lustra was founded by Prateek Verma (born 29 April 2004) and Ayush Gupta (born 28 November 2004), two childhood friends from Mehdawal, Sant Kabir Nagar, Uttar Pradesh. Growing up in a small town shaped their outlook early—practical thinking, attention to detail, and a strong respect for value and trust. Their entry into jewellery was not driven by trends or appearances. Instead, it came from observing how personal jewellery is, yet how often it is treated as a disposable or purely commercial product. They noticed a gap between what customers expected—quality, simplicity, honesty—and what most brands actually delivered. Rather than rushing into business, they focused on understanding materials, design balance, and long-term wearability. The aim was clear from the beginning: create jewellery that feels intentional, refined, and reliable. Lustra was built on clean design, consistent quality, and quiet elegance. Every piece is made with clarity—avoiding unnecessary complexity while maintaining strong craftsmanship standards. Today, Prateek and Ayush remain closely involved in shaping Lustra’s direction, ensuring the brand grows without losing its core values. For them, Lustra represents patience, precision, and the belief that true luxury doesn’t need to be loud.The Story Behind Lustra Lustra was founded by Prateek Verma (born 29 April 2004) and Ayush Gupta (born 28 November 2004), two childhood friends from Mehdawal, Sant Kabir Nagar, Uttar Pradesh. Growing up in a small town shaped their outlook early—practical thinking, attention to detail, and a strong respect for value and trust. Their entry into jewellery was not driven by trends or appearances. Instead, it came from observing how personal jewellery is, yet how often it is treated as a disposable or purely commercial product. They noticed a gap between what customers expected—quality, simplicity, honesty—and what most brands actually delivered. Rather than rushing into business, they focused on understanding materials, design balance, and long-term wearability. The aim was clear from the beginning: create jewellery that feels intentional, refined, and reliable. Lustra was built on clean design, consistent quality, and quiet elegance. Every piece is made with clarity—avoiding unnecessary complexity while maintaining strong craftsmanship standards. Today, Prateek and Ayush remain closely involved in shaping Lustra’s direction, ensuring the brand grows without losing its core values. For them, Lustra represents patience, precision, and the belief that true luxury doesn’t need to be loud.